Marketing

Mobile app marketing can be daunting for anyone, but there are a number of tips that you should know about to make this easier. There are a number of ways that you can market your app and you need to include them in your mobile app marketing strategy. It is important that you know what these methods are and how they can be used as part of your mobile app marketing.

App Store Optimization

Putting your app in the app store is a good idea, but you need to ensure that it is correctly optimized. Apple’s App Store and Google Play use algorithms to prioritize certain apps when a search is completed. It is important that you know what these ranking factors are, but also understand that there is no one size fits all solution.

The most important ranking factor is the title of your app. If you have built an app which helps people find train times then you need to have this in the app title. An app title that does not tell the app store or the potential user what it does, will not help you in terms of marketing. There are a number of other ranking factors that you need to know about and optimize your listing for.

Facebook Marketing

There are actually very few app developers who consider the power for Facebook adverts for app marketing. This is actually one of the most effective ways of getting your app installed by people. There are a number of ways that you can use Facebook for your app marketing.

The first is to use a combination of sponsored stories and promoted posts to target mobile news feeds. You should also use page like adverts which will also be placed into mobile newsfeeds. A combination of high-resolution images and URL posts are recommended to get the most out of the Facebook advertising.

Promoted Tweets

Twitter is another highly effective method of driving traffic to your app. You can also increase the number of app downloads if you set up your Twitter marketing correctly. You will be using paid adverts and sponsored tweets to accomplish this. This means that you need to set aside a small budget for testing different keywords to ensure that you are targeting the correct keywords for your needs.

Organic Reviews

Reviews play a large role in whether or not someone is going to download your app and is one of the ranking factors in the app stores. It is important that you try and get these reviews organically and not pay for them. There are a number of ways that you can organically generate reviews. The first is to simply wait for users to post a review, but this can take a lot of time.

The best option is to ask your active users to post a review of the app. The best way to get users to do this is to offer some form of incentive. If you have a gaming app, you could offer an item for the review that the player would not be able to get otherwise. For more mobile strategies GoSee Tech has a very good write-up.